

Associés Consult, the innovative design consultancy, creates better
interactions and experiences for products and services.
"Our work is based on qualitative research of target groups. Because you simply design better with your target audience in mind",
says Daniel Hunziker, owner and director of Associés Consult – Human Centered Design™.
In so many organizations the knowledge about the target audience solely relies on market research, benchmarking or CRM-Data but is not based
on real user or customer insights.
Associés Consult completes this fragmentary profile by investigating the actual needs and requirements of a companies' target audience (users, customers, visitors or guests) and by demonstrating how they use products and services.